Adapted Growth

John Small Mountain Hill

How do sales and marketing work together when they often clash like buffalos in a business?

Sales vs Marketing: How They Work Together (and why they often don't)

  The rivalry between sales vs marketing is as old and well known as the Hatfields and the McCoys. For too many companies, there is a huge gap between the two. But a company that wants to thrive needs them both. So why and how do sales and marketing work together? First, let’s look at …

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The debate over which is better, sales hunters vs farmers, is antiquated; both have pros and cons.

Sales Hunters vs Farmers, Settling the Debate

  The debate over sales hunters vs farmers and which one is better for your business has been going on forever. We’ve all watched the movies where the strong-armed salesperson brings in a huge amount of clients or money, making everybody rich beyond their wildest dreams.  Of course, the conclusion is usually that everything comes …

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Asking open-ended questions in sales is the only way to make sure you're building the trust you need to reliably close deals with your prospects.

Asking Open-Ended Questions in Sales Works

  When you’re a salesperson, or anybody really, there’s one word that you love more than any other. YES! That’s why asking open-ended questions in sales conversations seems intimidating. So most salespeople end up asking a lot of leading questions. We just want to hear that one deal-closing word. But guess what? Leading questions may …

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