Why We All Need a Sales Dojo

 In Articles

Most people probably wouldn’t think that sales and martial arts have much in common.

They’d be wrong.

In martial arts (and almost every other thing that you learn throughout your life), your skills begin to fade the minute you stop practicing and drilling. And your skills never improve when you stop learning.

Sales is a kind of verbal martial art. 

Your skills fade if you don’t practice. And all the salespeople out there that are: 

  • training and keeping up with trends and best practices,
  • going to seminars,
  • learning under coaches and mentors,
  • role-playing or practicing with peers,
  • reading selling, communication, business, and/or psychology books,
  • and doing any of the other things you can do to improve

are going to be more successful than you. That’s just how it is.

A recent study showed that sales reps earn 50% more when they get regular practice. 50% is huge! Even if you’re going from two closed deals a month to four, that might be the difference between choosing which bills to pay first and living comfortably. 

Yet, salespeople don’t like to practice. It is part of the sales stigma that most people have because they look at sales as something you are born with. This same stigma is what keeps potentially incredible salespeople out of the industry, but we won’t get into that tragedy right now.

Here’s the real kicker; most salespeople don’t even know how to practice. 

They know they can read books, get training from their companies (maybe!), or maybe go to some seminars if they have the time and money. 

But they have no idea how to role-play a conversation with other salespeople to improve their skills. 

Maybe they’ve done it once or twice at a conference, but that’s far from the best environment to practice in. And, as with anything else, once or twice a year isn’t anywhere near enough to see any improvement. Those role-plays are just there to illustrate a lesson at that moment. It’s not true practice.

If you’re learning to play golf, you can’t go to the golf course once a year, hit 18 balls, and be a pro. You have to practice consistently. And you probably have to find some resource, be it a coach, videos, or just a buddy, to help you.

Or let’s bring it back to martial arts.

If you only go to class once a week for 45 minutes, you will learn new things and get better. Slowly. But if you go to three classes a week and practice three other days a week, you’ll improve significantly quicker. 

It’s the same with sales.

Your day-to-day job is like the once-a-week class. It’s the bare minimum in getting better. 

The sad part is, most people don’t look at it that way. Because they think it is a skill they were born with, practicing outside of their job could prove to them that there’s room for improvement. Confronting weakness isn’t something most of us want to do.

This leads to the other downside of sales culture. There are always other things to blame for not closing more deals. Bad leads, bad product, bad area/economy, bad (fill in the blank). While some of these may be true to an extent, it’s a mindset that will hold you back. 

If you blame everything else, you take away your own control to fix the situation. 

Practicing is uncomfortable at times. Even the best of us will find gaps and weaknesses when we practice regularly. But this is a good thing!

The more you practice through those weaknesses, the stronger you’ll be when they happen in real life.

A common issue that many salespeople hate facing is the budget discussion. Most people don’t enjoy talking about money, and most salespeople do not enjoy asking about it. So when it has to happen, rapport is lost, discomfort grows, and the conversation can quickly go downhill. 


But if you role-play every possible response to the budget question, you’ll be better prepared when you have it with actual prospects. This weakness will turn into a strength, and your prospects will notice.

So why aren’t you role-playing your sales conversations already?

Because most salespeople don’t feel comfortable doing it, it can be hard to find role-playing partners. 

That’s where our Adapted Growth Sales Lab comes in.

We know there are a lot of salespeople out there who want to get better, who want to practice and grow. They just don’t know where to start. 

Our Sales Lab group is a place where you can come to role-play sales conversations comfortably, judgment-free, and, most importantly, effectively. And we have a lot of fun too! 

Those conversations you used to hate having will be a breeze in no time with regular role-play practice.

Think of it like your sales dojo. A place to practice, learn from others, move past your challenges, and be more confident in your sales conversations.

If you’re interested, sign up here. The first two weeks are completely free. Try it out and see what pressure-free practice can do for your sales success. 

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